Robot vs Human — Voice and Consumer Behaviour
A more in look at the implementation including the use of voice assistants by customers, and how businesses can earn their respect and their big brand.
How and why do they use voice assistants? What do customers think about technology and what are its key criteria, current use cases, opportunities and concerns?
To monetize on basis of voice technology effectively, companies need to understand:
· For voice assistants and activating applications, the strengths and best use cases
· The speech accelerators or possibilities for massive growth
· What is important for customers to trust and use this technology with confidence?
· A lack of faith in technology and a fear of losing privacy are customer concerns.
Why now?
There’s no doubt that the future is a speech. Technology will continue to drive and alter customer behaviour, and businesses need to plan and adapt accordingly. Industry-wide, search, advertisement, content, and commerce are influenced as customers transform the way they engage with brands as a result of voice technology. Customers are communicating, and a positive part is to listen.
In spite of increasing capacities, fundamental tasks remain the standard.
For now, the majority of customers are yet to graduate to more sophisticated practices such as shopping or home monitoring of other smart devices.
The lack of experimentation mainly stems from three things:
- Restricted comprehension of the full breadth of capabilities
“Consciousness has been the toughest hurdle for me, such as discovering what I’m doing with those devices.”
Male, 38
2. A shortage of confidence
“The assistant can’t address my points most of the time, but would I have to believe them to assist me also with money?”
Male, 24
3. Due to complexity or price : Hesitation
“There is indeed a lack of data at hand about what functions for what and what hasn’t work for most of what. And I’m afraid of wasting hundreds of dollars on something that doesn’t fit for what I’ve already got.”
Female, 46
Confidence remains an obstacle for shoppers with voice assistants
“I would buy some basic stuff like beef, toilet paper, pie, but can you order me a jacket? It is too risky, too dangerous….”
One out of four customers will not consider shopping now or in the future with their voice assistant:
- 49% claimed “In order to clearly grasp my order and handle it, I just don’t value my voice assistant.”
- 46% claimed “Through my digital assistant, I don’t really value or feel very comfortable giving payments”
Privacy is also an issue.
“It reminds me of while my child ran up almost $1,370 playing a smartphone game… I could even get to the point where the computer confirms that it’s me talking about it and not my 16-year-old rebel? Or you may have to verify the payment by entering the last four digits of your bank card.”
Male, 31
RECENT TRENDS
Usage will continue to increase, but for broader acceptance, quality must improve……
As voice assistants become more prevalent, with each job they can strive to follow those requirements. At the very least, customers expect their voice assistants to:
- Be right / precise / consistent — 72%
- Comprehend the accent/diction if someone talks — 63%
- Save Up Time — 58%
- Say the difference between different voices — 59%
- Helping to make things simpler — 53%
Let me know in the comments section below if you need more tips or some form of advice!
The voice over Online scholarship program influenced the subject of this post.
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